Lure Kingdom is a specialist fishing tackle brand stocked at Wild Current across shore casting, squid fishing and everyday lure-fishing categories. The range includes GT poppers and stickbaits, egi squid jigs, travel and shore rods, spinning reels, braided line, tackle boxes, bags, tools and rigging accessories.

Why Lure Kingdom

• Broad range covering lures, rods, reels, line, storage and tools
• Strong fit for squid, shore casting, topwater and general lure fishing
• Useful SKU and colour options for anglers matching lure size, weight and conditions
• Good value for building a complete lure-fishing setup without mixing too many brands